Strategic City Branding : Insights from Asian Cities (Paperback)

1.?City Branding: A Strategic Imperative??2.?City Brand Organisation??3.?City Brand Vision??4.?City Brand Position??5.?City Brand Execution??6.?City Brand Evaluation??7.?Epilogue

Race, Diversity, and Social Mobility in the Public Relations Industry (Paperback, 1)

Introduction and Rationale  1. Foundations of Change: Understanding Race, Diversity and Social Mobility in the Public Relations Industry  2. Using the Lived Experiences of Public Relations Practitioners to Explore Themes around Race, Diversity, and Social Mobility  3. Current Challenges and Pathways to a Truly Diverse Future

Media and Crisis Communication (Paperback, 1)

Series Editor’s Foreword

Introduction

Chapter 1:? Black Press Videos As Crisis Communication Tools for Social Amplification of Risk In a Global Pandemic

Chapter 2:? Examining How Medium, Message, and Apology Used in Crises Responses Impact Stakeholders

Chapter 3: Arab Spring Conflict Visuals: A Content Analysis of Crisis Coverage on pan-Arab TV News

Chapter 4: Differentiation Versus Denial: Impact of Messaging About Player Transactions On Team Reputation, Ticket Sales, and Sports Channel Subscriptions

Chapter 5:? Media Framing, Sports Activism Failure and Crisis Communication- European Football Teams and the One Love Campaign at the World Cup 2022

Chapter 6: Lessons Learned from the Early Days of the COVID-19 Pandemic: Communicating about Public Health Risks on Social Media

Chapter 7: The effectiveness of converging warning messages from multiple weather communicators

Chapter 8: Crisis Communication in the Age of AI: Navigating Opportunities, Challenges, and Future Horizons

Chapter 9:? Checking the Pulse of Stakeholders through the Eyes of the Media:?Examining Publics’ Emotions in Covid Management and Communication

Chapter 10:? Cloaking through Crisis Communication:? Hiding Uncomfortable Information

Public Relations and Authoritarianism : Resistance and its Consequences (Hardcover)

1.?A New Tomorrow: Confronting the Rise of PR??2.?Authoritarianism and the Language of Public Relations??3.?Truth, Authority and PR: "No Story Left to Be Told"??4. "Spray-Painting the Invisible Man" and?Exposing Anti-Ethical PR??5. "PR" Metamorphosis: Change Without Change??6.?Conclusion: "Enough Steps on This Road"

Leadership and Workplace Culture in Public Relations Industries (Hardcover, 1)

Introduction: Workplace Culture and Leadership in Public Relations??Part I - Workplace Culture in Public Relations??1.?Organisational Psychology of the Public Relations Workplace: An Interdisciplinary Approach??2.?Ordinary Workplace Digital Violence: The Process of Banalization and the Role of Communication??3.?Always in Meetings: Changed Conditions for Work Meetings as Arenas for Leadership??Part II - Leadership and Professional Practice in PR Workplaces??4.?Integrating Guanxi into HRM Practices: Bridging Gaps Through an Inter-Relational Approach??5.?Anticipatory Professional Socialization in Communication and Public Relations: Gen Z Representations on Well-being, Leadership and the Workplace??6. "Assertive, Empathetic, Team Worker and Doesn’t Mind Teaching": Gendered Expectations and Perceptions of Leadership in Portuguese Communication Industries??7.?Informal Practices and Employee Engagement: Lessons for PR Leaders??Part III - The Challenges of the PR Workplace and the Way Ahead??8.?Adapt or Die: Awards as Institutional Forces Shaping Workplace Culture and Leadership in PR??9.?Employee Perceptions of the Risks and Benefits Associated with Workplace Monitoring??10.?Leading with Empathy: How Servant Leadership Supports Workplace Engagement, Satisfaction, and Well-Being Among Communication Professionals??11.?The Role of the Leader: Leadership Accountability and Its Effects on Organizational Performance during a Crisis??12.?The Tyranny of the Average: The Procrustean Syndrome and the Threat to Organizational Excellence

Managing Corporate Scandal : A Communication Approach (Hardcover)

1.?Introduction??2. What are Organizational Ethics???3.?Corporate Social Responsibility??4.?Designing Ethical Cultures??5.?Types of Crisis and Scandal??6.?Managing Social Issues??7.?Managing Accidents??8.?Crafting Apologies??9.?Conclusion: Resilience from Scandals? Appendices??

Managing Corporate Scandal : A Communication Approach (Paperback)

1.?Introduction??2. What are Organizational Ethics???3.?Corporate Social Responsibility??4.?Designing Ethical Cultures??5.?Types of Crisis and Scandal??6.?Managing Social Issues??7.?Managing Accidents??8.?Crafting Apologies??9.?Conclusion: Resilience from Scandals? Appendices??

Mastering Networking for Career Success : The Psychology Behind Influence and Expanding Networks (Hardcover)

1. The Psychology of Networking? 2. Understanding the Why of Your Networking 3. Understanding Impostor Syndrome in Networking 4. The Art of First Impressions 5. Understanding Your Personality and Networking Style 6. Breaking the Ice and Connecting with Strangers 7. Unique Networking Challenges 8. Building Meaningful Connections 9. How to Network at Conferences and Events 10. Digital Networking in a Global World 11. The Power of Follow-Ups 12. Networking Across Cultures: Managing Energy, Emotional labor, and Burnout 13. The Perseverance, Consistency, and Patience (PCP) Model and the Prism of Relationships 14. The Networking Action Plan (NAP) 15. Strategic Networking - Sustaining Relationships Over Time 16. How to Shape Your Network for Success 17. Activating Your Inner Circle - Making Developmental Relationships Work in Real Time 18. Ethical, Authentic, and Responsible Networking - The Balancing Act 19. Networking for Leadership, Influence, and Social Impact 20. The Networked Professional - A Final Reflection

Mastering Networking for Career Success : The Psychology Behind Influence and Expanding Networks (Paperback)

1. The Psychology of Networking? 2. Understanding the Why of Your Networking 3. Understanding Impostor Syndrome in Networking 4. The Art of First Impressions 5. Understanding Your Personality and Networking Style 6. Breaking the Ice and Connecting with Strangers 7. Unique Networking Challenges 8. Building Meaningful Connections 9. How to Network at Conferences and Events 10. Digital Networking in a Global World 11. The Power of Follow-Ups 12. Networking Across Cultures: Managing Energy, Emotional labor, and Burnout 13. The Perseverance, Consistency, and Patience (PCP) Model and the Prism of Relationships 14. The Networking Action Plan (NAP) 15. Strategic Networking - Sustaining Relationships Over Time 16. How to Shape Your Network for Success 17. Activating Your Inner Circle - Making Developmental Relationships Work in Real Time 18. Ethical, Authentic, and Responsible Networking - The Balancing Act 19. Networking for Leadership, Influence, and Social Impact 20. The Networked Professional - A Final Reflection

Designing Sensemaking Studies: Research Methods for Understanding Communities (Paperback)

The Dynamics of Persuasion : Communication and Attitudes in the 21st Century (Hardcover, 9 ed)

Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes, Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of Our Passions: Theory and Research on Strong Attitudes 8. Automatic Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who Says It": Credibility and Social Attractiveness 13. Fundamentals of the Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 16. Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18. Health Communication Campaigns

The Future of Public Relations : AI’s Impact on History, Practice, Ethics, and Education (Hardcover)

Introduction??Part I: The Historical Integration of Artificial Intelligence in Public Relations??1.?The Historical Integration of Artificial Intelligence into Public Relations: A Comprehensive Academic Analysis??Part II: Artificial Intelligence Practices for Public Relations??2.?Human Meets Machine: Generational Differences in Acceptance of Artificial Intelligence among Public Relations Professionals: A Technology Acceptance Model Perspective??3.?Generative Artificial Intelligence and Risks for Public Relations Professionals: Implications for Knowledge, Skills, Abilities, and Professional Well-Being??4.?Artificial Intelligence in Public Relations: A New Paradigm for Crisis Communication Management??5.?Artificial Intelligence Assisted Media Planning: A Content Analysis of Sectoral Digital Publications Published in Turkiye??6.?More Human Than Human? Reimagining Engagement in Artificial Intelligence-Driven Communication??Part III: Artificial Intelligence in PR Education??7.?Integrating Artificial Intelligence in Public Relations Education: An Experiential Learning Approach??8.?Artificial Intelligence in Communication Education: Fostering Transversal Competencies and Responsible Practice in Public Relations Pedagogy??Part IV: Artificial Intelligence and Ethics??9.?Ethical Issues of Artificial Intelligence in Public Relations: Insights from PR Professionals in Turkiye??10.?Artificial Intelligence, Disinformation, and Ethics in Public Relations: Implications for Corporate Reputation Management??11.?Navigating Artificial Intelligence and Ethics: The Evolving Role of Public Relations Director??12.?A Review of Public Relations Guidelines in the Context of Responsible Generative Artificial Intelligence Literacy

Public Relations in the Global South : Perspectives from Southern Africa (Hardcover)

1.?Navigating Complexity: Public Relations Scholarship and Practice from Southern Africa??2.?Exploring the Metanarratives of Public Relations: Embracing a Range of Contemporary Perspectives??3.?The Entanglement of Theories Underpinning PR ? Historical and Future Perspectives: A Q Study??4.?Digital Intermediaries: Navigating Dialogic Relationships Past, Present, and Future??5.?Incorporating AI Into Daily Organizational Life: Towards a Human-Centred AI Guiding Framework for Public Relations and Communication Professionals??6.?Here Be Dragons: Anti-Fragile Crisis Communication in Times of Black Swans and Disinformation as Covert Weapons in Hybrid Warfare??7.?Sustainability Communication: A Business Imperative in the Sustaincentric Paradigm??8.?Municipalities As Spaces for Social Innovation: A Public Relations and Participation Perspective??9.?Education and Training for the Future Public Relations Professional??10.?Entangled Futures: Public Relations, Communication and the Co-Creation of Meaning in Complex Contexts

Sustainability Communications : A Practitioner’s Guide (Hardcover)

1. The Case for Sustainability Communications. 2. Building a Sustainable Brand with Authenticity. 3. Preventing Greenwashing ? a Global View. 4. Communicating Through an ESG Crisis. 5. Beyond Doom: Reframing Climate Communication as a Precondition for Transformation. 6. Selling Ice to the Eskimos ? Storytelling to Engage. 7. Reframing Social Value as a Strategic Asset. 8. Communicating Purpose(fully) in the Global South. 9. Mis and Disinformation in Climate Change and How We Tackle It. 10. Sustainability Reporting ? A Guide for Communicators. 11. The Impact of AI on Sustainability Communications. 12. What’s Next for Sustainability Communications?

Sustainability Communications : A Practitioner’s Guide (Paperback)

1. The Case for Sustainability Communications. 2. Building a Sustainable Brand with Authenticity. 3. Preventing Greenwashing ? a Global View. 4. Communicating Through an ESG Crisis. 5. Beyond Doom: Reframing Climate Communication as a Precondition for Transformation. 6. Selling Ice to the Eskimos ? Storytelling to Engage. 7. Reframing Social Value as a Strategic Asset. 8. Communicating Purpose(fully) in the Global South. 9. Mis and Disinformation in Climate Change and How We Tackle It. 10. Sustainability Reporting ? A Guide for Communicators. 11. The Impact of AI on Sustainability Communications. 12. What’s Next for Sustainability Communications?

Using AI in the Public Relations Classroom: A Practical Guide (Hardcover)

The PR Agency Handbook (Paperback, 2)

Managing Public Relations in Sport : Theory and Practice (Hardcover)

1.?Public Relations as Strategic Governance: Foundations and Applications in Sport??2.?Digital Public Relations in Sport??3.?Relationship Management and Stakeholder Engagement in Sport Public Relations??4.?Football, Identity, and Public Relations: Fans, Athletes, and Cultural Power??5.?Goodwill as a Rebranding Strategy??6.?Inclusive Marketing in Sport as a Form of Sports Public Relations??7.?Crisis Communication as Necessity and Opportunity: A Public Relations Perspective??8.?Media Relations and Their Role in Public Relations??9.?Public Relations Agencies in Contemporary Sport: Power, Trust, and Value Creation??10.?Public Relations as Glocal Governance in Multi-Club Ownership Systems

Managing Public Relations in Sport : Theory and Practice (Paperback)

1.?Public Relations as Strategic Governance: Foundations and Applications in Sport??2.?Digital Public Relations in Sport??3.?Relationship Management and Stakeholder Engagement in Sport Public Relations??4.?Football, Identity, and Public Relations: Fans, Athletes, and Cultural Power??5.?Goodwill as a Rebranding Strategy??6.?Inclusive Marketing in Sport as a Form of Sports Public Relations??7.?Crisis Communication as Necessity and Opportunity: A Public Relations Perspective??8.?Media Relations and Their Role in Public Relations??9.?Public Relations Agencies in Contemporary Sport: Power, Trust, and Value Creation??10.?Public Relations as Glocal Governance in Multi-Club Ownership Systems

Post-Crisis Communication : Unpacking Emotion and Coping through Memorials (Hardcover)

1. Crisis management and crisis communication;?2. The role and impact of emotions in crisis communication; 3. Internal crisis communication shouldn’t be overlooked;?4. Understanding discourse of renewal and its implication for practicing post-crisis communication;?5. Memory and learning;?6. Unpacking the complexity of memorials;?7. The Texas A&M bonfire memorial;?8. Germanwings flight 4U9525;?9. Special cases;?10. Treating post-crisis communication as a priority rather than an afterthought

Cross-Cultural Journalism and Strategic Communication : Communicating About Diversity (Paperback, 3 ed)

List of Contributors

?

Acknowledgements

?

Preface

?

PART I: CONCEPTUAL GROUNDING

Chapter 1 ? Conceptual Understanding

Earnest L. Perry and Maria E. Len-Rios

?Chapter 2 ? Talking Across Difference

??????????? Keith M. Woods

Chapter 3 ? Who’s [U.S.] American?

??????????? Anastasia Kononova, Edward Timke, and Saleem Alhabash

PART II: APPLICATION

Chapter 4 ? Making Class Matter: Journalism and Social Class

??????????? Marina Hendricks and Ryan Thomas

Chapter 5 ? Gender and the Media: Envisioning Equality

??????????? Yong Volz and Maria E. Len-Rios

Chapter 6 ? Mass Media and the LBGTQ Community

??????????? Gary Hicks

Chapter 7 ? Missing in Action: Religion in Mass Media Markets and News

??????????? Debra Mason

Chapter 8 ? Reporting and Strategic Communication Across Borders

??????????? Beverly Horvit and Yulia Medvedeva

Chapter 9 ? Immigrants and Immigration: Reporting the New America

??????????? Melita M. Garza

Chapter 10 ? Achieving Excellence in Crime Coverage

??????????? Earnest L. Perry

Chapter 11 ? Communicating About Health Inequalities and Disability

??????????? Maria E. Len-Rios

Chapter 12 ? Can We Believe What we See? Visual Communication and Artificial Intelligence

??????????? Gabriel B. Tait and Lisa Krantz

Chapter 13 ? Telling?and Erasing?Diverse Stories in Sports Media

??????????? David Welch Suggs, Jr. and Monica Crawford

Chapter 14 ? Next: Where Do We Go From Here?

????? ?????...


외국도서 > 경제경영 > PR 홍보
외국도서 > 언어학 > 커뮤니케이션 연구
외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
외국도서 > 인문/사회 > 사회과학 > 대중문화
외국도서 > 인문/사회 > 사회과학 > 미디어학
외국도서 > 인문/사회 > 사회과학 > LGBT/젠더 연구

Cross-Cultural Journalism and Strategic Communication : Communicating About Diversity (Hardcover, 3 ed)

List of Contributors

?

Acknowledgements

?

Preface

?

PART I: CONCEPTUAL GROUNDING

Chapter 1 ? Conceptual Understanding

Earnest L. Perry and Maria E. Len-Rios

?Chapter 2 ? Talking Across Difference

??????????? Keith M. Woods

Chapter 3 ? Who’s [U.S.] American?

??????????? Anastasia Kononova, Edward Timke, and Saleem Alhabash

PART II: APPLICATION

Chapter 4 ? Making Class Matter: Journalism and Social Class

??????????? Marina Hendricks and Ryan Thomas

Chapter 5 ? Gender and the Media: Envisioning Equality

??????????? Yong Volz and Maria E. Len-Rios

Chapter 6 ? Mass Media and the LBGTQ Community

??????????? Gary Hicks

Chapter 7 ? Missing in Action: Religion in Mass Media Markets and News

??????????? Debra Mason

Chapter 8 ? Reporting and Strategic Communication Across Borders

??????????? Beverly Horvit and Yulia Medvedeva

Chapter 9 ? Immigrants and Immigration: Reporting the New America

??????????? Melita M. Garza

Chapter 10 ? Achieving Excellence in Crime Coverage

??????????? Earnest L. Perry

Chapter 11 ? Communicating About Health Inequalities and Disability

??????????? Maria E. Len-Rios

Chapter 12 ? Can We Believe What we See? Visual Communication and Artificial Intelligence

??????????? Gabriel B. Tait and Lisa Krantz

Chapter 13 ? Telling?and Erasing?Diverse Stories in Sports Media

??????????? David Welch Suggs, Jr. and Monica Crawford

Chapter 14 ? Next: Where Do We Go From Here?

????? ?????...


외국도서 > 경제경영 > PR 홍보
외국도서 > 언어학 > 커뮤니케이션 연구
외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
외국도서 > 인문/사회 > 사회과학 > 대중문화
외국도서 > 인문/사회 > 사회과학 > 미디어학
외국도서 > 인문/사회 > 사회과학 > LGBT/젠더 연구

Kleptocratic reputation laundering and state crime (Hardcover, 1)

1. Introduction: Applying a Criminological Approach;?2. Reputation Laundering: Origins and Related Concepts;?3. State Crime: Sources of Stigma;?4. Destigmatisation Strategy: Image Policy;?5. Elite Technocratic Habitus: Capital and International Complicity;?6. Discourse: Ceremonies of Exchange;?7. Conclusion

Game Changers in Leadership Communication : Building Trust in a Low Trust World (Hardcover)

1.?Leaders and Leadership Communication??2.?Trust and Leadership Communication in a Low-Trust World??3. Leadership Communication and?High-Stakes Decisions in a Low-Trust World??4.?Leadership?Communication?with Changing?Workforces?and?Places??5.?Leadership Communication in Global Environments??6. Leadership Communication?For Risk and Crises??7. Leadership Communication in?Informal Settings and Situations??8. Leadership Communication: The Importance of?Legacy Media, Social Media, and the AI Revolution??9. Leadership Communication, Ethics, and Trust??10. Leadership Communication:?Politics, Authoritarianism, Distrust, Polarization,?and the Future??11. Leaders' Reflections in their Own Voices??12. What Comes Next???

Game Changers in Leadership Communication : Building Trust in a Low Trust World (Paperback)

1.?Leaders and Leadership Communication??2.?Trust and Leadership Communication in a Low-Trust World??3. Leadership Communication and?High-Stakes Decisions in a Low-Trust World??4.?Leadership?Communication?with Changing?Workforces?and?Places??5.?Leadership Communication in Global Environments??6. Leadership Communication?For Risk and Crises??7. Leadership Communication in?Informal Settings and Situations??8. Leadership Communication: The Importance of?Legacy Media, Social Media, and the AI Revolution??9. Leadership Communication, Ethics, and Trust??10. Leadership Communication:?Politics, Authoritarianism, Distrust, Polarization,?and the Future??11. Leaders' Reflections in their Own Voices??12. What Comes Next???