Prompt Engineering for AI (Hardcover, 1)

1. Foundations of Generative AI and Prompt Engineering??2. Communication Skills that Inform Prompt Engineering??3. Ethics, Generative AI Tools, and Prompt Engineering??4. Crafting Effective Prompts??5. More on Crafting Effective Prompts: System Prompts and Custom Tools/Agents??6. Multimodal Prompting Across Communication Domains??7. Evaluating Prompt Outputs and Custom Tool Performance??8. The Value of Communication Skills as Prompting and AI Tools Evolve??

Prompt Engineering for AI (Paperback, 1)

1. Foundations of Generative AI and Prompt Engineering??2. Communication Skills that Inform Prompt Engineering??3. Ethics, Generative AI Tools, and Prompt Engineering??4. Crafting Effective Prompts??5. More on Crafting Effective Prompts: System Prompts and Custom Tools/Agents??6. Multimodal Prompting Across Communication Domains??7. Evaluating Prompt Outputs and Custom Tool Performance??8. The Value of Communication Skills as Prompting and AI Tools Evolve??

Strategic Public Relations Writing (Hardcover, 2)

1. Introduction: The Strategic PR Professional? 2. Creating News? 3. Persuasive PR Writing? 4. Effective and Ethical Use of AI? 5. Editing for PR? 6. News Releases and Media Advisories? 7. Corporate Information? 8. Pitching a Story? 9. Social Media for Strategic PR? 10. The Opinion Sections of News Outlets? 11. Presentations and Media Interviews? 12. Blogs, Podcasts and Newsletters? 13. Visual Communications? 14. Feature Stories? 15. Business Writing: Memos, Emails, Memos, Texting, Etcetera? 16. Developing Messages for a PR Campaign

Strategic Public Relations Writing (Paperback, 2)

1. Introduction: The Strategic PR Professional? 2. Creating News? 3. Persuasive PR Writing? 4. Effective and Ethical Use of AI? 5. Editing for PR? 6. News Releases and Media Advisories? 7. Corporate Information? 8. Pitching a Story? 9. Social Media for Strategic PR? 10. The Opinion Sections of News Outlets? 11. Presentations and Media Interviews? 12. Blogs, Podcasts and Newsletters? 13. Visual Communications? 14. Feature Stories? 15. Business Writing: Memos, Emails, Memos, Texting, Etcetera? 16. Developing Messages for a PR Campaign

China’s Digitalization of Public Diplomacy (Hardcover, 1)

Introduction. Panda and Wolf as Two Faces of China’s Digitalization of Public Diplomacy: Between Attraction and Confrontation;?1. Advancing Understanding of the Digitalization of Public Diplomacy: Towards a Communicative Constructivist Perspective;?2. The Digitalization of Public Diplomacy with Chinese Characteristics: Modern Innovation or Historical Restoration??3. Panda Diplomacy in the Digital Age: New Media-Crafted Social Network Memes;?4. Social Media and Shaping Reality: China’s COVID-Themed Communication Strategies;?5. China’s Frame on the Russo-Ukrainian War: An Alternative View of Geopolitical Conflict in Eastern Europe;?6. WeChat Warfare: The Digitalization of China’s Diaspora Diplomacy;?7. Conclusion. Organizing Influence and Constructing Worldviews in China’s Digitalization of Public Diplomacy;?Epilogue. ?The Digitalization of Public Diplomacy Beyond the Chinese Context: From Soft Power to Reputational Security and Platformized Defense;?Index

Improving Academic Writing with AI (Hardcover, 1)

Introduction: Walking with an Untrustworthy Guide? 1. Improving our Research? 2. Improving our Writing? 3. Improving Content? 4. Improving Organization? 5. Improving Style and Decluttering? 6. Checking Grammar and Mechanics? 7. Evaluating/Improving Publication Possibilities? 8.?Conclusion: Where Do We Go From Here ?Appendix: Selected Background & Research on AI Writing Problems

Improving Academic Writing with AI (Paperback, 1)

Introduction: Walking with an Untrustworthy Guide? 1. Improving our Research? 2. Improving our Writing? 3. Improving Content? 4. Improving Organization? 5. Improving Style and Decluttering? 6. Checking Grammar and Mechanics? 7. Evaluating/Improving Publication Possibilities? 8.?Conclusion: Where Do We Go From Here ?Appendix: Selected Background & Research on AI Writing Problems

Strategic Use of Humour in Politics (Hardcover, 1)

1. Challenges of Being Funny in Politics;?2. Argumentative Strategies;?3. Psychological Strategies;?4. Image Strategies;?5. The Rhetorical Impact of Humour in Politics

Healthy Ageing in a Digital World (Hardcover, 1)

Preface;?Introduction: Setting the Scene - the Nordic welfare states and their health and elder care systems in digital transformation;?1. Visual Logics of Digital Ageing: Health, Technology and Later Life in Nordic News Media;?2. Tactical Creativity and Affective Navigation: Older Adults’ Digital Media Engagement for Health and Well-being;?3. Seeking digital health literacy: Older adults navigating digital health in the Nordic context;?4. Troubling the Janus Face: Rethinking Remote Observation Technologies in High-Trust Welfare States;?5. Care Convoys and Digital Competencies as a Social Phenomenon;?6. How technology shapes interaction and care work in digitally mediated home care;?7. Commentary: Toward?a more nuanced, holistic and critical understanding of digital health care services;?Index

Navigating Media Work (Hardcover, 1)

Part 1. Overview and Foundations?1. Introduction;?2. Theoretical Context: Emerging Adulthood, the Moral Self, and Moral Growth?Part 2. The Moral Profile of Emerging Adults in Media: A Story of Growth?3. Backgrounds and Career Paths;?4. Moral Reasoning and Orientation: Early Evolution and Emerging Maturity;?5. Virtue-Relevant Traits: Character and Personality?Part 3. Influences on Moral Identity and Growth?6. Family Life;?7. College Experiences;?8. Workplace Environment and Ethical Challenges;?9. 2020: The Pandemic and Social Upheaval as Catalysts for Moral Growth?Part 4. Implications?10. Theorizing in Media Ethics and Beyond;?11. Insights for Pedagogy, Management, and Professional Practice;?Appendix: Methodological Overview;?Index

Communication and Mental Health in Global Contexts (Hardcover, 1)

Foreword;?1. The problematic implications of situating mental health in foundationalist discourse;?2.?Psychic toll and communicative violence: Anti-immigrant rhetoric, mental health disparities, and the conditions for a collective mental health crisis;?3. Social justice perspective for social support of immigrant women’s mental health;?4. Explicating communicative precarity for understanding mental health among migrant populations;?5. Re-Designing the WHO “Thinking Healthy” Manual: The Role of Inter-Organizational Communication in An Arts-Based Maternal Mental Health Intervention;?6. Experiences of bullying and mental health problems among immigrant youth in Canada;?7. Empowering rural Ecuador: Participatory approaches to mental health communication;?8. Africa’s cultural perspectives of mental health discourse through the lens of stigma communication;?9. Explicating the divergence in worldwide mental health literacy: Perspectives from the United States, the Middle East;?10. “Call him what he is?A cannibal killer”: Exploring the trust paradox through a case study of the Greyhound bus attack;?11. Dulling the “Shining Shield”: Media framing of the mental health and indigenous identity of hockey player Chris Simon;?12. Hindu and Buddhist perspectives on mental health in cinematic representations: Coping and transforming in India and Japan;?Afterword;?Index

Trust Cultures and the Politics of Relational Legitimacy (Hardcover, 1)

1. Introduction 2. Trust as Moral Relation 3. Relational Legitimacy 4. Relational Sovereignty 5.???? Ambivalent Governance 6. Scandal Worlds 7. Accrued Damage 8. Fragile Repair and Democratic Endurance 9. Conclusion

User Experience (Hardcover, 1)

1.?What is UX???2.?Thinking Like a UX Designer: Principles, Psychology, and Strategy??3.?Understanding Users: Research That Drives Design??4.?Designing With, Not Just For, People: Co-Creation and Participatory UX??5.?From Idea to Prototype: Building and Testing UX Solutions??6.?Beyond Screens: The Future of UX??7.?UX in the Real World: Careers, Impact, and Lifelong Learning??

User Experience (Paperback, 1)

1.?What is UX???2.?Thinking Like a UX Designer: Principles, Psychology, and Strategy??3.?Understanding Users: Research That Drives Design??4.?Designing With, Not Just For, People: Co-Creation and Participatory UX??5.?From Idea to Prototype: Building and Testing UX Solutions??6.?Beyond Screens: The Future of UX??7.?UX in the Real World: Careers, Impact, and Lifelong Learning??

Developing Intercultural Communicative Competence in Arabic as a Foreign Language Classrooms (Hardcover, 1)

1.???? Communicative Competence Revisited: Unpacking the Flaws.

2.???? The Intercultural Approach: Foundations, Concepts, and Implications.

3.???? From Theory to Practice: Research Strands Shaping Intercultural Foreign Language Teaching Pedagogy.

4.???? Integrating ICC in Arabic as a Foreign Language Instruction.

5.???? Toward an Integrated Model of Linguistic and Intercultural Competence.

6.???? Intercultural Communicative Competence Assessment in AFL: Principles, Practices, and Challenges.

Accessible + Inclusive Design for Technical Communication (Hardcover, 1)

1. Introduction to Accessibility??2. Framework for Accessible + Inclusive Design??3. Focusing on Community in Accessibility Research??4. Accessibility Foundations: Written, Visual, Cognitive??5. Accessible Print and Physical Design??6. Accessible Websites and Multimedia??7. Accessible Data Visualization Use??8. Accessible Slide Decks and Presentations??9. Conclusion: Emerging Genres and the Future of Accessibility??

Accessible + Inclusive Design for Technical Communication (Paperback, 1)

1. Introduction to Accessibility??2. Framework for Accessible + Inclusive Design??3. Focusing on Community in Accessibility Research??4. Accessibility Foundations: Written, Visual, Cognitive??5. Accessible Print and Physical Design??6. Accessible Websites and Multimedia??7. Accessible Data Visualization Use??8. Accessible Slide Decks and Presentations??9. Conclusion: Emerging Genres and the Future of Accessibility??

The Art of Positive Communication : Theory and Practice (Hardcover, 2 ed)

An Anthropology of Intellectual Exchange : Interactions, Transactions and Ethics in Asia and Beyond (Paperback)

Social Media and Crisis Communication (Hardcover, 3)

Introduction??Section 1: Status of Theory Development in Social Media in Crisis Communication??1. Social Media and Crisis Communication Theories??2. Theoretical Frameworks, Models, and Implications of Social-Mediated Crisis and Risk Communication??Section 2: Foundations and Frameworks??3. The Cost of Engagement: Risks, Challenges, and Consequences of Social Media Reliance for Crisis Communication in Public Organizations??4. Guilt by Influencer Association: Spillovers on Social Media??5. Digital Accountability and Crisis Management??6. Engaging with Hard-to-Reach Stakeholders Before, During, and After Crises: The Role of Social Media? 7. Digital Crisis Management and Marginalized Voices: How Rural Brazilian Women Use YouTube to Navigate and Communicate Crises??8. Paracrises, Polarization, and AI: Extending Crisis Communication Theory to Address Rising Concerns??9. Combating Mis/dis-information on Social Media: What we Know and Where to Go??10. Deepfakes as Disinformation: Managing Organizational Risk in the Age of Synthetic Persuasion??Section 3: Areas of Application??11. Brands with Baggage: Tracking Airline Crises with the Social-Mediated Crisis Communication Model? 12. Corporate Social Responsibility, Corporate Social Advocacy, and Social Media Crisis??13. Social Media Storytelling Networks and Crisis Communication in Post-Disaster Fukushima??14. Examining the Disaster Communication and Public Engagement of the 2025 Los Angeles Wildfires??15. A Hurricane in Appalachia: Social Media Misinformation During U.S. Hurricane Helene??16. Applying IDEA and Exemplification to Childhood Vaccine Campaigns: A Comparative Analysis of Pakistan and the United States??17. Should We Post That? Public Health Crises and Social Media: Challenges, Research, and Recommendations??18. Navigating Advocacy Communication During Public Health Crises Through Social Media Advocacy??19. Evolutions and Explorations of...


외국도서 > 언어학 > 커뮤니케이션 연구

Social Media and Crisis Communication (Paperback, 3)

Introduction??Section 1: Status of Theory Development in Social Media in Crisis Communication??1. Social Media and Crisis Communication Theories??2. Theoretical Frameworks, Models, and Implications of Social-Mediated Crisis and Risk Communication??Section 2: Foundations and Frameworks??3. The Cost of Engagement: Risks, Challenges, and Consequences of Social Media Reliance for Crisis Communication in Public Organizations??4. Guilt by Influencer Association: Spillovers on Social Media??5. Digital Accountability and Crisis Management??6. Engaging with Hard-to-Reach Stakeholders Before, During, and After Crises: The Role of Social Media? 7. Digital Crisis Management and Marginalized Voices: How Rural Brazilian Women Use YouTube to Navigate and Communicate Crises??8. Paracrises, Polarization, and AI: Extending Crisis Communication Theory to Address Rising Concerns??9. Combating Mis/dis-information on Social Media: What we Know and Where to Go??10. Deepfakes as Disinformation: Managing Organizational Risk in the Age of Synthetic Persuasion??Section 3: Areas of Application??11. Brands with Baggage: Tracking Airline Crises with the Social-Mediated Crisis Communication Model? 12. Corporate Social Responsibility, Corporate Social Advocacy, and Social Media Crisis??13. Social Media Storytelling Networks and Crisis Communication in Post-Disaster Fukushima??14. Examining the Disaster Communication and Public Engagement of the 2025 Los Angeles Wildfires??15. A Hurricane in Appalachia: Social Media Misinformation During U.S. Hurricane Helene??16. Applying IDEA and Exemplification to Childhood Vaccine Campaigns: A Comparative Analysis of Pakistan and the United States??17. Should We Post That? Public Health Crises and Social Media: Challenges, Research, and Recommendations??18. Navigating Advocacy Communication During Public Health Crises Through Social Media Advocacy??19. Evolutions and Explorations of...


외국도서 > 언어학 > 커뮤니케이션 연구

Death Discourse in China’s Changing Culture of Health (Hardcover, 1)

Part I Introduction?Chapter 1. Death Discourse in a Changing Culture Gao Yihong?Part II The Living Will in China: Emergence and Development of a New Genre?Overview: The Living Will as a New Genre in China?Gao Yihong?Chapter 2 The First Chinese Living Will: Textual Features and Production Rationale?Li Zhuobin?Chapter 3 Living Will Promotion Speeches: A Discourse Study of Speakers’ Narrative Positions?Liu Chenwei Chapter 4 Tensions in College Students’ Perceptions of Living Will: A Response Discourse Perspective?Liu Jianyu, Liu Yi and Guo Baoqi?Chapter 5 Diachronic Development of “Living Will” in Chinese Media and Research: A Corpus-Assisted Study Li Yirui and Zheng Xiaoting Part III Breaking the Ice: Bad News Delivery and Acceptance?Overview: Bad News Delivery in China??Meng Ling?Chapter 6 Breaking or not Breaking Bad News: Tensions in Medical Discursive Practice?Meng Ling?Chapter 7 Who Is to Be Informed in the Bad News Delivery? The Priority Transfer in Medical Discourse?Meng Ling?Chapter 8 Initiating and Developing End-of-Life Care Topics in an Outpatient Clinic: A Conversation Analytical Study?Li Fang and Lu Guijun?Chapter 9 Diachronic Development of “Breaking Bad News” Research in China: A Bibliometric Analysis?Sun Minghui, Meng Ling and Liao Mingxin?Part IV Towards Good Quality of Death: Hospice Care Discourse?Overview: Hospice and Palliative Care in China Gao Yihong?Chapter 10 From Curative to Hospice Care: Negotiating the Transition?Huang Fang and Wang Xiaodong?Chapter 11 Physicians’ Speech Acts and Identities in Hospice Care Family Meetings?Gao Yihong and Qin Yuan?Chapter 12 Aroma Care in Hospice Wards: Multimodal Texts and Discursive Practice?Gao Yihong, Lai Peiwen and Yu Wenting?Chapter 13 Diachronic Development of “Hospice Care” in Chinese Media: A Corpus-Assisted Study Huang Fang, Yi Li and Zheng Xiaoting Part V Conclusion?Chapter 14 Conclusion: Death Discourse Literacy, New Habitus, and a Changing Culture...


외국도서 > 언어학 > 커뮤니케이션 연구
외국도서 > 언어학 > 언어학 > 일반

Artificial Intelligence and Media : Assessing the Risks and Rewards (Hardcover)

Introduction??1. Development of Artificial Intelligence??2. Generative AI and Content Automation??3. Journalism Uses (& Misuses) of AI??4. AI in Entertainment Media??5. Legal, Regulatory, and Economic Context of AI and Media??6. Science Fiction and AI??7. Robotics and Sensory AI??8. Social Media and AI??9. Ethical Parameters of AI and Media??10. The Future of AI and Media??Epilogue

Artificial Intelligence and Media : Assessing the Risks and Rewards (Paperback)

Introduction??1. Development of Artificial Intelligence??2. Generative AI and Content Automation??3. Journalism Uses (& Misuses) of AI??4. AI in Entertainment Media??5. Legal, Regulatory, and Economic Context of AI and Media??6. Science Fiction and AI??7. Robotics and Sensory AI??8. Social Media and AI??9. Ethical Parameters of AI and Media??10. The Future of AI and Media??Epilogue

The Routledge Companion to Conflict and Crisis Reporting (Hardcover, 1)

Preface

About the Editors

List of Contributors

?

Introduction

1???????? Interconnected Disruptions, Fragmented Research, and Scholarly Dialogue

Martin Loffelholz, Bengt Johansson, Aynur Sarısakalo?lu, and Pauline Gidget Estella

?

Part I ? Fundamentals of Conflict and Crisis Reporting

2???????? Rethinking Conflict and Crisis Reporting in a World-in-Crisis

Simon Cottle

3???????? Disruptive Technological Innovations

Aynur Sarısakalo?lu

4???????? Normative Concepts

Meagan E. Doll

5???????? Decentering Discourses and Structures

Pauline Gidget Estella

?

Part II ? Actors and Organizations in Conflict and Crisis Reporting

6???????? Journalism as Arena and Actor

Aynur Sarısakalo?lu and Bengt Johansson

7???????? Organization and Management

Andreas Will, Anca Anton, Anna Jupowicz-Ginalska, and Paivi Maijanen

8???????? Journalistic Roles and Identities

Sanem ?ahin

9???????? Freelancers, Stringers, and Community Journalists

Maria Diosa Labiste

10????? Alternative Actors

Aljosha Karim Schapals

?

Part III ? Influences and Sources in Conflict and Crisis Reporting

11????? Governments and Other Political Actors

Glenda Cooper and Howard Tumber

12????? Military and Paramilitaries

Kathrin Schleicher

13????? Terrorists and Criminal Groups

Liane Rothenberger and Melanie Verhovnik-Heinze

14????? Nongovernmental and Intergovernmental Organizations

Audra Diers-Lawson and Andreas Schwarz

15????? Witness...


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