Publishing as a Creative Industry (Paperback, 1)

Introduction 1. The Publishing Market Today 2. Searching for 'Diversity' in Publishing (and the Creative Industries) 3. Publishing Hierarchies: Culture, Commerce, and Capitalism. Conclusion

Publishing Translated Fiction in the UK (2001–2021) : A Comparative Analysis of Publishing Models and Key Players (Paperback)

The Gendered Image of the Magazine Journalist on Television and Screen : Fashion and the Failing Feminist (Hardcover)

Introduction: The Image of the Female Magazine Journalist in Popular Culture Section One: The Tabloids and Scandals: 1950s Origins of Magazine Workplaces on Screen 1. The Sour Smell of Success: Hollywood and the Scandal Magazines of the 1950s 2. Midcentury Postmodern Magazine Gender: The Meta Media Moment of The Best of Everything Section Two: Fashion or Feminism? Iconic Female Magazine Editors on Screen 3. The Devil Knows How to Wear Prada: Critiquing or Celebrating Fashion Magazine Culture in the Contemporary Fashion Film The Devil Wears Prada? 4. Paper Giants: The Birth of Cleo: The Magazine Editor, Leadership, and Creativity 5. Mademoiselle C and the French Girl cliche Section Three: Romance and the Double Bind: Careers for Women in Depictions of Magazine Journalism on Screen 6. Suddenly Susan and the aspirational media professional 7. Soft news, strong women: post-feminist mentality and genre expectations in magazine workplace Rom-Coms 8. I’m Not Here To Make Friends: The Ideal Intern In Magazine Reality Television 9. Gender Dynamics in The Bold Type: Between Reality and Aspiration 10. The Depiction of Female Journalists in Inventing Anna Section Four: Race, Beauty and Body Types: Challenging Stereotypes about Female Magazine Journalists on Television 11. Living Single’s Flavor: Representing a Black Culture Magazine 12. Fashioning femininity: Race, class, belonging, and the limits of transformation in Ugly Betty 13. Ugly Betty Goes Streaming: Global Networks of Localized Content in the Telenovela Industry 14. Beauty, violence, and the fat body: Dietland and the magazine as manifesto

The Gendered Image of the Magazine Journalist on Television and Screen : Fashion and the Failing Feminist (Paperback)

Introduction: The Image of the Female Magazine Journalist in Popular Culture Section One: The Tabloids and Scandals: 1950s Origins of Magazine Workplaces on Screen 1. The Sour Smell of Success: Hollywood and the Scandal Magazines of the 1950s 2. Midcentury Postmodern Magazine Gender: The Meta Media Moment of The Best of Everything Section Two: Fashion or Feminism? Iconic Female Magazine Editors on Screen 3. The Devil Knows How to Wear Prada: Critiquing or Celebrating Fashion Magazine Culture in the Contemporary Fashion Film The Devil Wears Prada? 4. Paper Giants: The Birth of Cleo: The Magazine Editor, Leadership, and Creativity 5. Mademoiselle C and the French Girl cliche Section Three: Romance and the Double Bind: Careers for Women in Depictions of Magazine Journalism on Screen 6. Suddenly Susan and the aspirational media professional 7. Soft news, strong women: post-feminist mentality and genre expectations in magazine workplace Rom-Coms 8. I’m Not Here To Make Friends: The Ideal Intern In Magazine Reality Television 9. Gender Dynamics in The Bold Type: Between Reality and Aspiration 10. The Depiction of Female Journalists in Inventing Anna Section Four: Race, Beauty and Body Types: Challenging Stereotypes about Female Magazine Journalists on Television 11. Living Single’s Flavor: Representing a Black Culture Magazine 12. Fashioning femininity: Race, class, belonging, and the limits of transformation in Ugly Betty 13. Ugly Betty Goes Streaming: Global Networks of Localized Content in the Telenovela Industry 14. Beauty, violence, and the fat body: Dietland and the magazine as manifesto

Empire of the Elite: Inside Cond?Nast, the Media Dynasty That Reshaped America (Paperback)

Communicating Science in Public (Hardcover, 1)

Part 1: Why Communicate Science in Public Now?? 1. Introduction??2. Rhetorical Tools for Engaging Public Audiences Across Genres??3. Making Science Inclusive and Accessible??Part 2: Genres for Engaging Public Audiences??4. Self and Science: Using Personal Narratives to Communicate Science??5. Designing Interactive Science Exhibits??6. Scientific Opinion Writing??7. Profiles: Makers of Science??8. Podcasts: Communicating Science for the Ear??9. Scientists Take the Stage: Presentations and Oral Communication??10.?Data Visualization: Communicating Science for the Eye

Communicating Science in Public (Paperback, 1)

Part 1: Why Communicate Science in Public Now?? 1. Introduction??2. Rhetorical Tools for Engaging Public Audiences Across Genres??3. Making Science Inclusive and Accessible??Part 2: Genres for Engaging Public Audiences??4. Self and Science: Using Personal Narratives to Communicate Science??5. Designing Interactive Science Exhibits??6. Scientific Opinion Writing??7. Profiles: Makers of Science??8. Podcasts: Communicating Science for the Ear??9. Scientists Take the Stage: Presentations and Oral Communication??10.?Data Visualization: Communicating Science for the Eye

Marvel Explodes: From Bullpen to Big Business (Paperback)

How to Market Books (Hardcover, 7 ed)

List of illustrations

Author’s foreword and acknowledgements

Foreword: Alexandra Cooper, Group Marketing Director, Hachette UK

Part One: General principles and understanding

1. Marketing and marketing in publishing
2. What’s for sale?
3. Market research and other sources of market information
4. The key role of data management within content marketing
5. Profit, loss and accountability

Part Two: Putting principles into practice

1. Marketing communications: ‘The medium is the message’
2. How to write a marketing plan
3. Selling
4. Publicity and PR
5. Working with authors and other vital partnerships
6. Organising events, presentations and other opportunities to share content
7. Techniques for writing effective copy
8. The layout and dissemination of marketing materials

Glossary

Index

How to Market Books (Paperback, 7 ed)

List of illustrations

Author’s foreword and acknowledgements

Foreword: Alexandra Cooper, Group Marketing Director, Hachette UK

Part One: General principles and understanding

1. Marketing and marketing in publishing
2. What’s for sale?
3. Market research and other sources of market information
4. The key role of data management within content marketing
5. Profit, loss and accountability

Part Two: Putting principles into practice

1. Marketing communications: ‘The medium is the message’
2. How to write a marketing plan
3. Selling
4. Publicity and PR
5. Working with authors and other vital partnerships
6. Organising events, presentations and other opportunities to share content
7. Techniques for writing effective copy
8. The layout and dissemination of marketing materials

Glossary

Index

Children's Writers' & Artists' Yearbook 2027 : The best advice on writing and publishing for children (Paperback, 23 ed)

Writers' & Artists' Yearbook 2027 : The best advice on how to write and get published (Paperback, 120 ed)

The First Reader: On Writers and Editors (Paperback)

Between Empires: Print Culture in the Philippines (1850-1950) (Leather)

Obscenity, Literary Censorship and Queer British Fiction : The Publishing Closet in the Mid-Twentieth Century (Hardcover)

Index to Legal Periodicals & Books, 2025 Annual Cumulation: 0 (Hardcover, 64)

The Origins of the Popular Press in England : 1855-1914 (Hardcover)

1.Introduction 2. Liberalism and the Newspaper 3. The Making of a Cheap Press 4. The Old Journalism and the New 5. The Press and Party Politics 6. Democracy and the Press 7. Disillusion

Serialization, Commercialization and the Children’s Classics : British Series from the 20th Century (Paperback)

Children’s Publishing in Cold War France : Hachette in the Age of Surveillance and Control (Paperback)

Textual Genealogies and Shakespeare's History Plays (Paperback)

Dispatches from the Avant-Garage: The Alternative Press (Hardcover)

Take It from Me: An Agent's Guide to Building a Nonfiction Writing Career from Scratch (Hardcover)

Nothing Random: Bennett Cerf and the Publishing House He Built (Hardcover)